How does one launch an outdoor brand in the United States? Especially one that’s already forty years old? Jack Wolfskin is one of Europe’s largest and most loved brands and is finally coming to America. Mathias grew up with the brand and the team can’t contain their excitement to chat with Roberto Gutiérrez, Director of Brand Marketing – Jack Wolfskin North America.
Weather talk is interrupted by geography talk, so you know it must be important. This week, Doug talks about his latest sprained ankle and how it happened. Mathis is healing up and looking ahead to soothing his feet and possibly his ego. We then take a deep dive into how our focus changes when we are doing task oriented activities on the trail versus our focus while only running. Fill out those post-race surveys, watch for ticks and be mindful of the snow still in the mountains.
Get your vaccines, people! Doug got his first Covid-19 shot already, Mathias has his scheduled, but that isn’t the point of this episode. Today, we hear about Mathias’ attempt to run 100 miles at Zion 100 down in Utah. Mesas were climbed, streams were crossed, deserts were cursed at. Memories were made and blisters did me in. If you haven’t listened to one of our post-race podcasts before, start here!
Mathias is, or should be, packing for his race this weekend. How will the 100 miler go? Will he bring the right gear, snacks and remember to grab masks for the road trip? Only time will tell. After working through this round of pre-race jitters, Doug chats about last weekend, where he finished the easily digestible portions part of a much larger project. This week’s episode is strangely almost all about running. I know. We are as shocked as you.
Mathias has a call with the German consulate, Doug runs a random half and both guys are getting ready to battle allergies. After a masterful transition by Doug, we finally talk about the upcoming 100 miler that Mathias will run. Or will he walk it? Either way, a pair of shoes has been settled on and he so ready to rock. Don’t worry, we also have a weather report and some awesome some trail running gear to review.
This episode of Ted Lasso poses the serious question of what to wear to an elevated function, and what to wear on the soccer pitch or as fans in the stands, if we’re ever get to do this again. The show also gives us a great examples of how to be a better man.
Ted to Rebecca: “You may be thinking you’re the only one who can see who he really is, but you’re not.”